This is a publicity task list put together by Merrith Sabo-Jones in September 2008. Merrith drew up at 2010 task schedule that might also be helpful.
| When? | What? |
|---|---|
| early summer | Flyers for mailing – can also be used to create posters |
| on-going | Mailing list updates |
| late summer | Get church labels from Kathy; print out concert mailing list labels; mail out season notice: one mailing in August/September of the full season’s concerts. |
| 4-6 weeks before concert | Individual flyers to post/hand out |
| 4-6 weeks before concert | Can use a flyer and blow it up at Kinkos for about $3; use this to past to poster board for big poster for narthex |
| 8 weeks before concert | Notices in newspapers 8 weeks ahead of time: Boston Globe, Arlington/Woburn shopper |
| 8 weeks before concert | Submit an article to Kathy Richardson for the issue of the Spire preceding the concert. |
| 12-8 weeks before concert | If we have contacts, can try for radio and cable publicity: Marilyn Rae Beyer former PACC member is a WUMB for folk music |
| 2-3 weeks before concert | Send notice on Arlington email list |
| 2-4 weeks before concert | Write article for Arlington Advocate – can also try for Lexington/Belmont/Cambridge by sending to Community Newspapers; deadline is 1-2 weeks before the article is to be run |
| 6-8 weeks before concert | Try for WCRB for organ/classical concerts |
| late summer | PACC Web -give info to web team to update web |
| day of concert | Put poster outside if weather allows on day of concert |